Born to shake the status quo
Holla, Bonjour, G'day, Hello, Grazie!!!😉
I’m Tania, founder of Lashes of change and I'm thrilled share this story and my personal journey with you.
It all started about 7 years ago when I raced into the department store in the city for 5 brief minutes to re purchase my mascara. You know – the one that I had been loyal to for over 22 years and utterly relied upon.
I simply LOVED everything about it. The colour & brush combination was perfect for me. Thinking back on it, I may have taken that for granted at the time....
I raced up to the counter as I didn’t have much time. I never have much time (with kids, work, husband and dog demanding every minute of my day…..) only to find my favourite mascara of 22 years had been DISCONTINUED and I was devastated... Shattered... and completely frustrated.
Can you see the tears forming and feel the fear that raced through me? It was like having my BBF drop me but I just didn't know about it until months later.
After years of searching, I couldn’t find a perfect replacement. Anywhere. And I mean anywhere! All due to the fact that I was using an unusual colour that was really hard to find; and I didn't want to change - I mean why should I?
I wasted so much precious time and money looking for my new perfect mascara replacement and was constantly disappointed. I was frustrated as I knew "perfect" was possible and achievable.
Seriously....who has hours of free time to go hunting for a new mascara every time the one we love disappears off the shelves? Not to mention the cost, inconvenience, frustration and landfill waste it creates....
Do you relate?
Be the change you want to see
Sitting under my lemon tree in the sunshine one day back in 2015, it got me thinking… why isn’t mascara customisable? Why can’t we choose the brush we want with the colour we want and get it sent directly to our door? Isn’t this the way of the world these days!
You see, I was left for a few years trying to juggle 2 mascaras in my hand. One with my old brush that I loved and was still great to work with and the other had whatever new mascara that I had purchased to try.
Seriously, there had to be a better way. I didn't want the next 30 years of my life to look like that .... and what if my brush broke?
After a bit of research, I quickly came to the conclusion that what I was looking for simply didn’t exist; well not for mascara.
Never being one to sit back and wait for someone else to solve my problems I decided to give it a go – really how HARD could it be? It was just mascara!!
Oh boy… and the journey began 😉
My biggest motivation
Turn up the volume
Once I started, I discovered there were 3 really important elements that create a perfect mascara – however the most important one in my humble opinion is getting the right brush to suit your eyes and lashes!
So just to clarify…. one brush shape does not fit all. How could it?
We are all so uniquely different and this is what makes us so beautiful and special – our diversity.
I wanted a mascara where I would be able to love the brush, colour, and formula combination – I didn’t think that was asking too much and as it turns out, along the way, I discovered YOU wanted more too.
So I started to ask the question, How far can we push the boundaries? Just how much change and disruption can we integrate into this design and product?
And so this incredible journey began….
I’m so excited to introduce you to our first Lashes of Change mascara series - the very first interchangeable mascara brush experience to be launched globally.
Designed to encourage you to choose the brush/colour combo you LOVE or TRY different brushes without having to purchase and waste multiple mascaras in the process. We have combined this with Australia’s first refillable cartridge system. You simply order a refill and keep 90% of your packaging to reuse! Significantly reducing your impact on the environment and diverting empty mascaras from landfill.
I want everyone to be able to choose a perfect brush, perfect colour and have it delivered to their door.
Being able to pair a beautiful creamy vegan formula with the right brush and the right lashes = perfection.
I hope that you will come on this wild ride with me and share where you want to see change.
Customise don’t compromise
First, I need to change the “I” to “WE” – I need to grow a tribe of passionate, empowered, mascara lovers who know what they want, and demand the best. No more compromising.
We want to encourage loving ourselves, creating internal confidence so we can give the greatest gift of kindness towards ourselves, others, our planet, and our animals.
In the meantime, we will have some fun, make better choices, and give to others to create a lasting impact for future generations via our Lashes of Love Foundation and our breast cancer research support.
A huge shout out and THANK YOU to all who have supported me to get to the starting line.
I hope you love this new way of experiencing mascara.
Our Italian formulas are of the highest quality, vegan, clean and cruelty free – no exception. Your eyes will LOVE it and so will the planet 😉
So till next time – go be awesome and sprinkle your sunshine!