At Lashes of Change, we believe that beauty is not just about looking good but also about feeling empowered and making a positive impact on the world. Our mission goes beyond providing high-quality beauty products; it encompasses a commitment to sustainability, innovation, and the empowerment of women everywhere. In this blog post, we’ll delve into the mission and vision of Lashes of Change, sharing the inspiring story of our founder and how her vision drives everything we do.
The Founder’s Story: Tania Jolley
Lashes of Change was founded by Tania Jolley, an innovator and entrepreneur with a passion for beauty and sustainability. Tania’s journey began when her favourite mascara was discontinued. Frustrated by the lack of customisable options in the market, she decided to create a product that could be tailored to meet individual needs. But her vision went beyond just beauty products.
Tania’s experience with breast cancer further motivated her to pursue her dream. She saw an opportunity to create a brand that not only offered superior beauty solutions but also contributed to important causes. After overcoming various challenges, Lashes of Change was launched in July 2022 with a mission to revolutionise the beauty industry and make a positive difference in the world.
Our Mission: Empowerment Through Beauty
1. Customisable Beauty Solutions
At Lashes of Change, we believe that every woman is unique and deserves beauty products that cater to her individual needs. Our customisable mascara allows women to choose the perfect brush, colour, and formula combination to achieve their desired look. This personalisation empowers women to express their individuality and confidence.
2. Commitment to Sustainability
Sustainability is at the core of our brand. We are committed to using eco-friendly materials and sustainable practices in all aspects of our business. Our refillable mascara cartridges reduce waste and promote a more sustainable beauty routine. By choosing Lashes of Change, our customers are making a conscious decision to support a healthier planet.
3. Supporting Breast Cancer Research
A significant portion of our profits is donated to breast cancer research in Australia. This initiative is close to Tania’s heart, as a breast cancer survivor herself. By supporting research, we aim to contribute to advancements in treatment and ultimately, finding a cure. Our customers can feel good knowing that their purchase is making a meaningful impact.
Our Vision: A Future of Empowered Beauty
Our vision is to create a world where beauty empowers women and promotes sustainability. We strive to be a leader in the beauty industry by setting high standards for product quality, innovation, and social responsibility. Here’s how we are working towards this vision:
1. Innovation and Quality
We are constantly researching and developing new products that meet the highest standards of quality and performance. Our goal is to provide innovative beauty solutions that enhance natural beauty while being safe and effective.
2. Education and Advocacy
We believe in educating our customers about the importance of clean beauty and sustainable practices. Through our blog, social media, and community events, we aim to raise awareness and inspire others to make informed choices about their beauty routines.
3. Community and Collaboration
Building a strong community of empowered women is central to our vision. We collaborate with influencers, activists, and other brands that share our values. By working together, we can amplify our impact and drive positive change in the beauty industry.
Join Us on Our Journey
At Lashes of Change, we are more than just a beauty brand. We are a movement that empowers women to look and feel their best while making a positive impact on the world. We invite you to join us on this journey towards a future of empowered beauty and sustainability.
Explore our range of customisable, eco-friendly beauty products and learn more about our commitment to breast cancer research. Together, we can create a brighter, more beautiful future.
For more information on our products and initiatives, visit Lashes of Change.
