Mascara, a staple in many beauty routines today, has a rich and fascinating history that spans centuries. From its ancient origins to the modern, customisable options available now, mascara has continually evolved to meet the beauty needs of each era. At Lashes of Change, we are proud to be part of this ongoing evolution by offering innovative and sustainable mascara solutions. Let’s take a journey through the history of mascara and explore how it has transformed over time.
Ancient Beginnings
Egyptian Origins
The earliest known use of mascara dates back to ancient Egypt around 4000 B.C. Egyptians used a substance called kohl, a mixture of soot, galena (a type of lead), and animal fat, to darken their lashes and eyelids. This was not just for aesthetic purposes; kohl also served to protect the eyes from the sun and ward off evil spirits. Both men and women used kohl as part of their daily beauty rituals.
Roman Innovations
The Romans continued the use of eye cosmetics, and mascara became a symbol of wealth and status. Roman women used a mixture of burnt cork and other ingredients to darken their lashes. The emphasis on long, dark lashes was linked to societal ideals of beauty and femininity.
The Victorian Era
Rise of Commercial Cosmetics
The Victorian era saw the commercialisation of cosmetics. In 1860, Eugene Rimmel, a French perfumer, created one of the first commercial mascaras. Made from petroleum jelly and coal dust, it was applied with a small brush. This product was so successful that "Rimmel" became synonymous with mascara in several languages.
Homemade Solutions
Victorian women also concocted their own mascara at home, using ashes or lampblack mixed with elderberry juice. The application was often messy and time-consuming, but the desire for enhanced lashes was strong.
The 20th Century Transformation
Innovative Formulas
In the early 20th century, the development of safer and more effective mascara formulas began. In 1917, Maybelline (founded by T.L. Williams) introduced the first modern mascara, combining Vaseline with coal dust. This innovation made mascara more accessible and popular among women worldwide.
The Mascara Wand
The 1950s brought a significant breakthrough with the invention of the mascara wand by Helena Rubinstein. This new applicator made mascara easier to apply, leading to a boom in its popularity. The wand allowed for more precise application and helped achieve the desired lash length and volume.
The Era of Customisation
Modern Innovations
Today, mascara has evolved far beyond its humble beginnings. Modern formulas include waterproof, volumising, lengthening, and curling mascaras, catering to diverse beauty needs. The introduction of non-toxic and clean beauty products reflects a growing consumer preference for safer cosmetics.
Customisation with Lashes of Change
At Lashes of Change, we are at the forefront of the latest evolution in mascara – customisation. Our customisable mascara allows you to choose the perfect brush and formula combination to achieve your desired lash look. Whether you want volume, length, or a natural finish, our innovative system lets you tailor your mascara to suit your unique preferences.
Sustainable Practices
In addition to customisation, we prioritise sustainability. Our refillable mascara cartridges reduce waste and promote eco-friendly beauty routines. By choosing Lashes of Change, you are not only enhancing your lashes but also contributing to a healthier planet.
The Future of Mascara
As beauty technology continues to advance, the future of mascara looks promising. Innovations in formulas, application techniques, and sustainable practices will likely continue to shape the industry. Personalised beauty solutions, like those offered by Lashes of Change, are setting the standard for what consumers can expect from their makeup products.
From ancient kohl in Egypt to the customisable, eco-friendly options available today, mascara has undergone a remarkable transformation. At Lashes of Change, we are proud to be part of this rich history and to contribute to its ongoing evolution. Our commitment to clean, customisable, and sustainable beauty ensures that you can enjoy beautiful lashes while making a positive impact on the world.
