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At Lashes of Change, we believe that beauty is not just about looking good but also about feeling empowered and making a positive impact on the world. Our mission goes beyond providing high-quality beauty products; it encompasses a commitment to sustainability, innovation, and the empowerment of women everywhere. In this blog post, we’ll delve into the mission and vision of Lashes of Change, sharing the inspiring story of our founder and how her vision drives everything we do.   The Founder’s Story: Tania Jolley Lashes of Change was founded by Tania Jolley, an innovator and entrepreneur with a passion for beauty and sustainability. Tania’s journey began when her favourite mascara was discontinued. Frustrated by the lack of customisable options in the market, she decided to create a product that could be tailored to meet individual needs. But her vision went beyond just beauty products. Tania’s experience with breast cancer further motivated her to pursue her dream. She saw an opportunity to create a brand that not only offered superior beauty solutions but also contributed to important causes. After overcoming various challenges, Lashes of Change was launched in July 2022 with a mission to revolutionise the beauty industry and make a positive difference in the world.   Our Mission: Empowerment Through Beauty 1. Customisable Beauty Solutions At Lashes of Change, we believe that every woman is unique and deserves beauty products that cater to her individual needs. Our customisable mascara allows women to choose the perfect brush, colour, and formula combination to achieve their desired look. This personalisation empowers women to express their individuality and confidence. 2. Commitment to Sustainability Sustainability is at the core of our brand. We are committed to using eco-friendly materials and sustainable practices in all aspects of our business. Our refillable mascara cartridges reduce waste and promote a more sustainable beauty routine. By choosing Lashes of Change, our customers are making a conscious decision to support a healthier planet. 3. Supporting Breast Cancer Research A significant portion of our profits is donated to breast cancer research in Australia. This initiative is close to Tania’s heart, as a breast cancer survivor herself. By supporting research, we aim to contribute to advancements in treatment and ultimately, finding a cure. Our customers can feel good knowing that their purchase is making a meaningful impact.   Our Vision: A Future of Empowered Beauty Our vision is to create a world where beauty empowers women and promotes sustainability. We strive to be a leader in the beauty industry by setting high standards for product quality, innovation, and social responsibility. Here’s how we are working towards this vision: 1. Innovation and Quality We are constantly researching and developing new products that meet the highest standards of quality and performance. Our goal is to provide innovative beauty solutions that enhance natural beauty while being safe and effective. 2. Education and Advocacy We believe in educating our customers about the importance of clean beauty and sustainable practices. Through our blog, social media, and community events, we aim to raise awareness and inspire others to make informed choices about their beauty routines. 3. Community and Collaboration Building a strong community of empowered women is central to our vision. We collaborate with influencers, activists, and other brands that share our values. By working together, we can amplify our impact and drive positive change in the beauty industry.   Join Us on Our Journey At Lashes of Change, we are more than just a beauty brand. We are a movement that empowers women to look and feel their best while making a positive impact on the world. We invite you to join us on this journey towards a future of empowered beauty and sustainability. Explore our range of customisable, eco-friendly beauty products and learn more about our commitment to breast cancer research. Together, we can create a brighter, more beautiful future. For more information on our products and initiatives, visit Lashes of Change.    

Mascara, a staple in many beauty routines today, has a rich and fascinating history that spans centuries. From its ancient origins to the modern, customisable options available now, mascara has continually evolved to meet the beauty needs of each era. At Lashes of Change, we are proud to be part of this ongoing evolution by offering innovative and sustainable mascara solutions. Let’s take a journey through the history of mascara and explore how it has transformed over time.   Ancient Beginnings Egyptian Origins The earliest known use of mascara dates back to ancient Egypt around 4000 B.C. Egyptians used a substance called kohl, a mixture of soot, galena (a type of lead), and animal fat, to darken their lashes and eyelids. This was not just for aesthetic purposes; kohl also served to protect the eyes from the sun and ward off evil spirits. Both men and women used kohl as part of their daily beauty rituals. Roman Innovations The Romans continued the use of eye cosmetics, and mascara became a symbol of wealth and status. Roman women used a mixture of burnt cork and other ingredients to darken their lashes. The emphasis on long, dark lashes was linked to societal ideals of beauty and femininity.   The Victorian Era Rise of Commercial Cosmetics The Victorian era saw the commercialisation of cosmetics. In 1860, Eugene Rimmel, a French perfumer, created one of the first commercial mascaras. Made from petroleum jelly and coal dust, it was applied with a small brush. This product was so successful that "Rimmel" became synonymous with mascara in several languages. Homemade Solutions Victorian women also concocted their own mascara at home, using ashes or lampblack mixed with elderberry juice. The application was often messy and time-consuming, but the desire for enhanced lashes was strong.   The 20th Century Transformation Innovative Formulas In the early 20th century, the development of safer and more effective mascara formulas began. In 1917, Maybelline (founded by T.L. Williams) introduced the first modern mascara, combining Vaseline with coal dust. This innovation made mascara more accessible and popular among women worldwide.   The Mascara Wand The 1950s brought a significant breakthrough with the invention of the mascara wand by Helena Rubinstein. This new applicator made mascara easier to apply, leading to a boom in its popularity. The wand allowed for more precise application and helped achieve the desired lash length and volume.   The Era of Customisation Modern Innovations Today, mascara has evolved far beyond its humble beginnings. Modern formulas include waterproof, volumising, lengthening, and curling mascaras, catering to diverse beauty needs. The introduction of non-toxic and clean beauty products reflects a growing consumer preference for safer cosmetics.   Customisation with Lashes of Change At Lashes of Change, we are at the forefront of the latest evolution in mascara – customisation. Our customisable mascara allows you to choose the perfect brush and formula combination to achieve your desired lash look. Whether you want volume, length, or a natural finish, our innovative system lets you tailor your mascara to suit your unique preferences.   Sustainable Practices In addition to customisation, we prioritise sustainability. Our refillable mascara cartridges reduce waste and promote eco-friendly beauty routines. By choosing Lashes of Change, you are not only enhancing your lashes but also contributing to a healthier planet.   The Future of Mascara As beauty technology continues to advance, the future of mascara looks promising. Innovations in formulas, application techniques, and sustainable practices will likely continue to shape the industry. Personalised beauty solutions, like those offered by Lashes of Change, are setting the standard for what consumers can expect from their makeup products.   From ancient kohl in Egypt to the customisable, eco-friendly options available today, mascara has undergone a remarkable transformation. At Lashes of Change, we are proud to be part of this rich history and to contribute to its ongoing evolution. Our commitment to clean, customisable, and sustainable beauty ensures that you can enjoy beautiful lashes while making a positive impact on the world.  

Embracing sustainable makeup is not just a trend; it’s a lifestyle choice that positively impacts your health and the environment. At Lashes of Change, we believe in the power of sustainable beauty and aim to help you integrate eco-friendly products into your daily routine. Here are practical tips on how to make the switch to sustainable makeup effortlessly. 1. Choose Clean and Non-Toxic Ingredients Why It Matters: Clean beauty products are formulated without harmful chemicals, making them safer for your skin and overall health. Non-toxic ingredients ensure that you are not exposing yourself to potential long-term health risks associated with conventional cosmetics. How to Incorporate: Read Labels: Familiarise yourself with common harmful ingredients like parabens, phthalates, and sulfates. Look for products that are labeled as non-toxic, organic, or clean beauty certified. Start with Essentials: Begin by replacing your everyday essentials like mascara, foundation, and lip balm with clean alternatives. Our customizable mascara at Lashes of Change is a great starting point, offering both sustainability and performance.   2. Opt for Refillable and Reusable Packaging Why It Matters: Single-use plastic packaging is a significant contributor to environmental pollution. Choosing products with refillable or reusable packaging reduces waste and promotes a circular economy. How to Incorporate: Refillable Products: Look for makeup products that offer refill options. At Lashes of Change, our refill cartridges for mascara allow you to keep the outer shell and replace only the inner cartridge, reducing plastic waste. Reusable Tools: Invest in reusable makeup tools such as brushes made from sustainable materials, which can be cleaned and reused instead of disposable applicators.   3. Support Ethical and Cruelty-Free Brands Why It Matters: Supporting brands that prioritise ethical practices and cruelty-free testing ensures that your beauty routine does not harm animals or exploit workers. How to Incorporate: Research Brands: Choose brands that are transparent about their ethical practices. Look for cruelty-free certifications and fair-trade ingredients. Buy from Certified Brands: Lashes of Change is committed to cruelty-free practices, ensuring no animal testing is involved in the production of our products.   Incorporating sustainable makeup into your everyday routine is a meaningful way to enhance your beauty regimen while contributing to a healthier planet. By choosing clean ingredients, supporting ethical brands, and opting for refillable packaging, you can make a significant impact. At Lashes of Change, we are committed to providing sustainable beauty solutions that empower you to make a difference. Start your journey towards a greener beauty routine today and join us in our mission to revolutionize the beauty industry.

In recent years, there has been a significant shift in the beauty industry towards clean beauty products. Consumers are becoming more conscious of what they put on their skin and the impact these products have on their health and the environment. At Lashes of Change, we are committed to providing clean beauty products that are not only effective but also safe and sustainable. In this blog post, we'll explore the importance of clean beauty, the benefits of using non-toxic ingredients, and how our products align with these values.   The Importance of Clean Beauty Clean beauty refers to products that are free from harmful chemicals and toxins. These products are formulated with safe, non-toxic ingredients that are not only better for your skin but also for the environment. The clean beauty movement is driven by a growing awareness of the potential health risks associated with conventional beauty products, which often contain harmful chemicals like parabens, sulfates, phthalates, and synthetic fragrances.   The Benefits of Using Non-Toxic Ingredients Non-toxic ingredients offer numerous benefits, both for your skin and overall health. Here are some key advantages: Safe for Long-Term Use: Non-toxic ingredients are safe for long-term use, meaning you can enjoy the benefits of your favorite beauty products without worrying about potential health risks. Nutrient-Rich Formulations: Clean beauty products often contain natural, nutrient-rich ingredients like botanical extracts, essential oils, and vitamins, which can nourish and improve the health of your skin.  We use Argan oil as an additional nourishing oil for your lashes and soft olive esters to protect your lashes. Better for Sensitive Skin: Non-toxic ingredients are less likely to cause irritation, making them ideal for individuals with sensitive skin or conditions like eczema and rosacea. Holistic Approach: Clean beauty embraces a holistic approach to skincare, focusing on overall well-being and the use of ingredients that work in harmony with your body.   How Lashes of Change Embraces Clean Beauty At Lashes of Change, we are dedicated to creating products that align with the principles of clean beauty. Here’s how we do it: Ingredient Transparency: We believe in complete transparency about what goes into our products. Our customisable mascara is formulated with safe, non-toxic ingredients that are clearly listed on our packaging and website. Sustainable Practices: Our commitment to sustainability extends beyond our ingredient choices. We use eco-friendly packaging materials and sustainable sourcing practices to minimize our environmental impact. Cruelty-Free: All our products are cruelty-free, meaning they are never tested on animals. We believe in beauty that does not harm any living being. Support for Health Causes: A portion of our profits is donated to breast cancer research, furthering our commitment to promoting health and well-being.   At Lashes of Change, we are passionate about clean beauty and its benefits. By choosing our products, you are not only enhancing your beauty routine but also contributing to a healthier, more sustainable world. Thank you for joining us on this journey towards a cleaner, greener beauty industry.